Case Study 2 - Sengkang HDB: Vacant Mid level Original Unit → Sold at $605,000 (Highest in Block)
A vacant, mid level original-condition unit achieved $605,000 — the highest transacted price within the block and within a 200m radius (at the time of sale).
The Situation
The sellers had already collected keys for their new BTO and moved out, so the flat was vacant. They needed to sell within 6 months.
But a vacant, original unit often feels cold and “small” during viewings — buyers struggle to imagine how to live in it.
The Strategy
Instead of relying on virtual staging or artist impressions, we focused on improving the real viewing experience:
- Fresh coat of paint to brighten up the unit
- Home staging + furniture placement to show space planning, a cozy, lived-in vibe, and even the possibility of a high work table by the window
- Lifestyle cues (e.g. workable study/work table by the window)
Because for HDB buyers, what they feel during the viewing often decides whether they can imagine living there — and whether they’re willing to pay a higher price for our sellers
Why This Worked
Home staging isn’t just about “making it pretty”. In a competitive market, it helps buyers envisioning themselves living in the unit
This reduces uncertainty of furniture placement and space constraint which such strong physical viewing experience cannot be fully replaced by virtual staging.
Outcome
Outcome: Sold at $605,000 — the highest transacted price within the block and within a 200m radius for similar unit types in Sengkang, at the time of sale.
Want to know what your unit can realistically achieve?
WhatsApp “CASE STUDY” + your block/flat type/timeline.
Home Staging Q&A
Will home staging guarantee my property will be sold?
No — but it usually improves buyer response and can support a stronger price, especially when competing listings look tired
Do I have to cover the home staging costs?
It depends on the unit condition and scope. We’ll recommend the minimum needed to make your home stand out, and discuss cost options.